Bat Snacks was inspired by my lifelong love of all things spooky. Growing up, horror movies were a huge part of how my mom and I bonded. Every Halloween, we went all out — carving pumpkins, dressing up in elaborate costumes, and hitting every haunted hayride we could find.

Some of my fondest memories are of my mom getting into the Halloween spirit — chasing me up the stairs in a mask, scaring me half to death, and making me laugh in the same breath. She introduced me to the classics: Creepshow, Tales from the Crypt, Young Frankenstein, Psycho — and by fourth grade, I thought I was a horror expert. That is, until she asked if I wanted to watch The Exorcist. I said yes with full confidence. She just laughed and asked if I was really sure. I was. And I was very, very wrong. I watched it — sweating, terrified, and loving every second.

For me, horror has always been a way to escape the mundane — to feel energized, alive, and connected to something visceral and imaginative. That feeling stuck with me.

Years later, after exploring other creative paths — from playing in rock bands and recording albums to flirting with the idea of launching a spirits brand — I started thinking seriously about building something people truly need. Music and drinks are great, but food is essential.

At first, I considered making packaged bialeys (bagel’s lesser-known cousin), but it felt creatively limiting and logistically unsustainable. Then, one night, half-asleep in bed, the name Bat Snacks popped into my head — right on the edge of a dream. I scribbled it down and got to work the next day.

This is where spooky meets snackable. Welcome to Bat Snacks.